CEBU CITY, Philippines – DUROS Land Properties, a prominent name in Cebu real estate sector, participated in the Good Design, Good Business Summit held on June 5, 2025, at the Oakridge Business Park. The summit served as one of the highlight events of Cebu Business Month 2025, bringing together industry leaders, designers, and business professionals to examine the critical intersection of design and commercial success.
The summit, which opened with remarks from Anton Mari Perdices, emphasized how strategic and thoughtful design has evolved from aesthetic enhancement to a fundamental business driver. “Good Design, Good Business Summit aims to examine how strategic, thoughtful design plays a vital role in driving market competitiveness, sustainable growth and livable environments,” Perdices stated. “Design is no longer a finishing touch, it is a strategic investment.”
During the event, Jose Franco B. Soberano, one of the speakers in the summit, delivered compelling insights on the practical application of design principles in business contexts. “Good design is not enough. It needs good assumptions. Good designers must be practical and must be good for business,” Soberano emphasized, highlighting the need for design solutions that deliver measurable business value.
DUROS Land Properties was represented by Cheyenne Kate Mantuhac, Marketing Head; Eryl Kim Ybañez, Architect; Reynan Lopez Gabucay; Construction Management Head; and Jose Marcko Romoff Durano, Business Development Officer.
“Our participation in this summit reinforces DUROS Land Properties’ commitment to integrating thoughtful design principles into our development projects,” said Mantuhac. “We believe that good design is fundamental to creating properties that not only meet market demands but also contribute to building sustainable communities. The insights shared during this summit will further strengthen our approach to delivering developments that balance aesthetic excellence with practical functionality and business viability.”
The DUROS Land Properties booth proved to be a crowd favorite, featuring an engaging mini golf setup that delighted attendees while providing an interactive way to learn about the company’s various property developments and investment opportunities. The creative booth design exemplified the company’s commitment to innovative, experience-driven marketing that aligns with the summit’s focus on good design practices.
The Good Design, Good Business Summit provided a platform for industry professionals to explore how design thinking can drive innovation, enhance customer experience, and create competitive advantages in today’s dynamic market landscape.
DUROS Land Properties continues to position itself at the forefront of the Philippine real estate industry by embracing design-forward approaches that prioritize both commercial success and community development.
